Halloween

Project: Graphic email for fundraising, themed around Halloween.

Programs used: Adobe Illustrator, Adobe Photoshop

Goals: Create a graphic that would stand out during the Halloween season, while also motivating recipients to donate and push policy points.

Result: I began by composing a list of things that could be considered “scary”, and chose to run with “The Ronald and The Donald” concept the campaign had been pushing, linking Sen. Johnson with Donald Trump. I made the individual graphics related to Halloween (ghosts, pumpkins, tombstones, and bats) in Illustrator, and they transitioned well to Photoshop for a fun and seasonal set of GIFs that flowed well without being too long or overwhelming.