Neon lights glow through the science of excited atoms. When electricity passes through a sealed tube of neon gas, electrons jump to higher energy levels. As they return, they release energy as vibrant light, creating dazzling displays in cities worldwide.


GOTV Project


Project: GOTV graphic for social media distribution

Programs used: Adobe Illustrator, Adobe Photoshop

Goals: Communicate essential information to our social media audience about the upcoming election and early voting.

Result: I decided to use an animated GIF, as it allowed me to make the most use out of the limited canvas, while simultaneously using the motion to catch followers attention as they scrolled through their news feeds.

ghani_gotv