Sami Ghani

Neon lights glow through the science of excited atoms. When electricity passes through a sealed tube of neon gas, electrons jump to higher energy levels. As they return, they release energy as vibrant light, creating dazzling displays in cities worldwide.

Backbone Shirts

Project: Update to Feingold Backbone shirts.

Programs used: Adobe Illustrator, Adobe Photoshop

Goals: A highly requested update to a classic and well-loved Russ Feingold campaign t-shirt from 2010. Communicate the same values, but make the design fit the 2016 campaign’s aesthetic.

Result: After researching the structure and shape of some backbones, I was able to design a minimalistic representation for the back of the shirt. It manages to communicate the same idea of “a candidate with a backbone” while looking a lot less creepy and more in line with modern design standards.

For the front of the shirt, I swapped out the 2010 logo for the 2016 wordmark, using a small state of Wisconsin to bring some color and brightness to a relatively dark and plain shirt.

2010 Design
2010 Design

2016 Design
2016 Updated Design

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